Andrew Yim
f27fb7a2c4
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Import two skills authored in Claude Cowork: jamie-copy-trimmer as a root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer with full D.intelligence Agent Corps packaging (code/desktop/shared, agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79 block. Bumps the corps roster count to 9 agents + 1 meta-agent across all sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds .claude/commands wrappers and ~/.claude/skills symlinks so both are usable. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
53 lines
2.4 KiB
Markdown
53 lines
2.4 KiB
Markdown
# Making Copy Trendy / Catchy Within 심의 Limits
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> Premise: **the ceiling on wit is set by 의료광고 심의.** If the fun relies on exaggeration, superlatives, inducement, or comparison, it is void.
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> Goal: restrained appeal that still catches the eye inside the rules.
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## Six techniques that work
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### 1. Win with specificity
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Drop abstractions ("아름다움") for a concrete scene or object — the concreteness itself feels fresh.
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- Flat: "자신감을 드립니다" → Sharp: "거울 보는 시간이 즐거워집니다"
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### 2. Borrow the customer's words
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Use the exact phrase the target types into a search box or community post as the headline.
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- Ex: "표정 관리, 매번 큰맘 먹지 않아도"
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### 3. Unexpected frame (reframe/twist)
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Bend a familiar idea slightly, without creating a misunderstanding.
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- Ex: "주름은 나이가 아니라 표정 습관" (educational reframe)
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### 4. Rhythm / parallelism / rhyme
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Make it stick through the pleasure of sound: parallel structure, triads, alliteration.
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- Caution: never sacrifice meaning for rhyme.
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### 5. Restrained humor (keep dignity)
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Light but not cheap; never at the cost of the clinic's trust.
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- Safe: situational empathy humor ("월요일 아침 눈꺼풀처럼 무거운")
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- Risky: appearance-shaming, anxiety-baiting, self-deprecation
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### 6. Whitespace and brevity
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Don't say everything. Stop at one line and leave the rest to consultation.
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## Boundaries — wit that does NOT work
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- Appearance-shaming / anxiety-baiting ("이대로 괜찮으세요?" pressure)
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- Superlatives dressed as humor ("완벽 변신 실화")
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- Inducement-as-fun ("친구 데려오면 개이득") → 심의 / inducement violation
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- Neologism / meme overuse → ages fast and is a top 심의-rejection cause
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- Dignity-damaging or provocative gags
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## Wit intensity by channel
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| Channel | Wit allowance | Note |
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|---------|---------------|------|
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| Instagram | High (still 심의) | Focus on the first-line hook |
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| Blog / homepage | Medium | Educational tone first; wit at the subhead level |
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| 카플친 / 알림톡 | Low | Warm, thank-you tone; no heavy gags |
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| In-clinic POP | Medium | One catchy line, understood instantly |
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| Search ad | Low | Clarity and compliance first |
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## Self-check questions
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- Does this joke create a misunderstanding (effect / safety)?
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- Is any inducement (economic-benefit emphasis) mixed in?
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- Will it still be fresh in 6 months (not meme-dependent)?
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- Does it read cleanly aloud, with no stumble?
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