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[brand] ourdigital-brand-guide v1.1 + 전체 Skills 정합성 업데이트

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Core Values 재정의: 마케팅 과학 / 실행 성과 중심 / 지속 성장
Value Prop: 마케팅 과학으로 진단하고, 실행으로 처방합니다
Brand Compliance: 5항목 → 7항목
Deprecated Terms 섹션 신설
폰트 통일: Noto Sans KR / Inter (Poppins/Lora 교체)
색상 참조 통일: #221814 / #cedc00

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
This commit is contained in:
Andrew Yim
2026-04-05 20:32:46 +09:00
parent c35a28780d
commit 7c8dbaeb78
12 changed files with 68 additions and 40 deletions
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6
custom-skills/_ourdigital-shared/claude-ai-export/individual/01-brand-guide.md
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@@ -39,9 +39,9 @@ Activate with "ourdigital" or "our" prefix:
| 가치 | English | 클리닉 메타포 |
|------|---------|--------------|
| 데이터 중심 | Data-driven | 정밀 검사 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |
### Brand Philosophy
@@ -111,7 +111,7 @@ Activate with "ourdigital" or "our" prefix:
When reviewing content, verify:
1. **Tone Match**: Does it match the channel's personality?
2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science?
2. **Value Alignment**: Reflects Marketing Science, Performance-driven, Sustainable Growth?
3. **Philosophy Check**: Precision + Empathy + Evidence present?
4. **Language Style**: Appropriate blend of Korean/English terms?
5. **Visual Consistency**: Uses approved color palette?

2
custom-skills/_ourdigital-shared/claude-ai-export/individual/05-document.md
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@@ -103,7 +103,7 @@ Slide structure:
Brand elements:
- **Colors**: OurDigital palette from `01-ourdigital-brand-guide`
- **Fonts**: Poppins (headings), Lora (body)
- **Fonts**: Noto Sans KR (Korean), Inter (English)
- **Logo**: Positioned per brand guidelines
- **Spacing**: Consistent margins and padding

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custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md
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@@ -28,15 +28,15 @@ This file contains all 10 OurDigital skills for use in Claude.ai Projects.
### Core Values
| 가치 | English | 메타포 |
|------|---------|--------|
| 데이터 중심 | Data-driven | 정밀 검사 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 정기 검진 |
| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
| 실행 성과 중심 | Performance-driven | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 체질 개선 |
### Writing Style
- **Korean**: 분석적 + 개인적, 철학-기술 융합
- **English**: Reflective, poetic, paradox as device
- **Fonts**: Poppins (headings), Lora (body)
- **Colors**: Primary #1a1a2e, Accent #4ecdc4
- **Fonts**: Noto Sans KR (Korean), Inter (English)
- **Colors**: Primary #221814 (O.Black), Accent #cedc00 (O.Olive)
---