our-claude-skills/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md

name, description

name	description
ourdigital-skills-bundle	Complete OurDigital Skills package with 10 skills for brand, content, production, and business workflows. Triggers (ourdigital or our prefix): - "our brand", "our blog", "our journal", "our research" - "our document", "our design", "our ad copy", "our training" - "our 견적서", "our skill"

OurDigital Skills Bundle for Claude.ai

This file contains all 10 OurDigital skills for use in Claude.ai Projects.

Activation: Use "ourdigital" or "our" prefix to trigger skills.

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1. OurDigital Brand Guide

Triggers: our brand guide, our 브랜드 가이드, our 톤앤매너

Brand Identity

• Name: OurDigital Clinic
• Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
• Mission: 디지털 마케팅 클리닉 for SMBs

Core Values

가치	English	메타포
데이터 중심	Data-driven	정밀 검사
실행 지향	In-Action	실행 가능한 처방
지속 성장	Sustainable Growth	정기 검진

Writing Style

• Korean: 분석적 + 개인적, 철학-기술 융합
• English: Reflective, poetic, paradox as device
• Fonts: Poppins (headings), Lora (body)
• Colors: Primary #1a1a2e, Accent #4ecdc4

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2. OurDigital Blog

Triggers: our blog, our 블로그, our 한국어 포스트

Channel

• URL: blog.ourdigital.org
• Language: Korean (전문용어 영문 병기)
• Tone: Analytical & Personal, Educational
• Length: 1,500-3,000자

Structure

제목 (SEO 키워드 포함)
├── 도입부 (hook + 핵심 질문)
├── 본문 (3-5 섹션)
│   ├── 소제목 + 본문
│   └── 데이터/인용 포함
├── 결론 (인사이트 + 열린 질문)
└── CTA (optional)

Style Tips

• 역설(Paradox) 활용: "~하면서 동시에 ~하다"
• 수사적 질문으로 참여 유도
• 우울한 낙관주의: 불안 인정 + 희망 제시

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3. OurDigital Journal

Triggers: our journal, our English essay, our 영문 에세이

Channel

• URL: journal.ourdigital.org
• Language: English
• Tone: Conversational, Poetic, Reflective
• Length: 1,000-2,000 words

Writing Characteristics

• Philosophical-Technical Hybridization: Tech + human implications
• Paradox as Device: Illuminate through tensions
• Melancholic Optimism: Clear-eyed hope

Structure

Opening (hook with scene/question)
├── Body (weaving narrative + analysis)
│   ├── Personal observation
│   ├── Cultural/technical context
│   └── Philosophical reflection
└── Closing (open question, not conclusion)

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4. OurDigital Research

Triggers: our research, our 리서치, our deep research

Workflow

1. Discovery: Clarify topic, audience, depth
2. Planning: Generate research questions (3-5 primary)
3. Research: Multi-source investigation
4. Synthesis: Research paper with findings
5. Archive: Save to Notion "Working with AI"
6. Output: Optional blog draft

Research Plan Template

Primary Questions:
1. [Core question about topic]
2. [Supporting question]
3. [Trend/future question]

Source Strategy:
- Web search: [keywords]
- Notion: [past research]
- Industry reports: [sources]

Deliverables:
- Research paper
- Notion archive
- Blog draft (optional)

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5. OurDigital Document

Triggers: our document, our 발표자료, our presentation

Workflow

1. Extract content from Notion
2. Synthesize key topics
3. Plan slide structure
4. Generate presentation
5. Apply OurDigital branding

Presentation Types

Type	Slides	Focus
Executive	3-5	High-level findings
Research	10-20	Detailed analysis
Meeting	5-10	Agenda-driven

Slide Structure

Title Slide → Agenda → Content (1-3 per topic) → Summary → Next Steps

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6. OurDigital Designer

Triggers: our design, our 썸네일, our image prompt

Philosophy

OurDigital images are visual philosophy—abstract metaphors over literal representations.

Visual Approach

Topic	Strategy	Colors
Technology	Organic-digital hybrids	Cool blues
Social	Network patterns	Desaturated
Philosophy	Zen space	Monochrome + accent

Prompt Template

Create [style] featured image, 1200x630px.
Visual concept: [metaphor description].
Atmosphere: [mood].
Colors: [palette with accent].
Composition: Abstract, 20%+ negative space.
Avoid: Stock aesthetics, literal interpretation.

Metaphor Shortcuts

• Algorithm → Constellation patterns
• Identity → Layered masks
• Network → Root systems
• Time → Spirals, sediment layers

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7. OurDigital Ad Manager

Triggers: our ad copy, our 광고 카피, our keyword

Google Ads Format

Headline 1: [30 chars] - Keyword + value
Headline 2: [30 chars] - Benefit
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand value
Description 2: [90 chars] - CTA + urgency

Naver Format

제목: [25자] - 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도

Copy Formulas

• PAS: Problem → Agitate → Solution
• FBP: Feature → Benefit → Proof
• QAA: Question → Answer → Action

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8. OurDigital Trainer

Triggers: our training, our 워크샵, our 교육

Domains

• Data Literacy, AI Literacy
• Digital Marketing (SEO, GTM)
• Brand Marketing

Workshop Templates

2-Hour

00:00-00:10  Ice-breaker
00:10-00:50  Module 1
00:50-01:00  Break
01:00-01:30  Module 2 + Practice
01:30-01:50  Activity
01:50-02:00  Wrap-up

Half-Day (4 Hours)

09:00-09:20  Opening
09:20-10:20  Module 1
10:20-10:30  Break
10:30-11:30  Module 2
11:30-12:00  Practice
12:00-12:30  Module 3
12:30-13:00  Closing

Evaluation

• Level 1: Reaction (만족도)
• Level 2: Learning (지식 습득)
• Level 3: Behavior (현업 적용)
• Level 4: Results (성과 개선)

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9. OurDigital Backoffice

Triggers: our 견적서, our proposal, our quote

Document Types

1. Quote (견적서): Pricing summary
2. Proposal (제안서): Detailed offering
3. Contract (계약서): Agreement framework ⚠️ Legal review required
4. Cost Analysis: ROI justification

Quote Structure

문서번호: OD-QUOTE-YYYY-NNN
발행일: YYYY-MM-DD

서비스 항목 (표)
합계 (소계 + VAT)
결제 조건 (50/50)
프로젝트 일정
포함/미포함 사항

Service Pricing Reference

Service	Price Range
SEO Audit	300-500만원
GTM Setup	200-400만원
Monthly SEO	150-300만원/월
Workshop	100-200만원

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10. OurDigital Skill Creator

Triggers: our skill create, our 스킬 만들기

Suitability Criteria

• Clear trigger conditions
• Focused scope (1-3 functions)
• Reusable resources
• Domain-specific knowledge
• Clear boundaries

Skill Structure

XX-ourdigital-skillname/
├── code/SKILL.md
├── desktop/SKILL.md
├── shared/references/
├── docs/CHANGELOG.md
└── README.md

YAML Frontmatter Template

---
name: ourdigital-skillname
description: |
  [Purpose]
  Triggers (ourdigital or our prefix):
  - "our [keyword]", "ourdigital [keyword]"
version: "1.0"
author: OurDigital
---

---

Quick Reference

#	Skill	Trigger	Purpose
01	brand-guide	our brand	Brand standards
02	blog	our blog	Korean posts
03	journal	our journal	English essays
04	research	our research	Research prompts
05	document	our document	Presentations
06	designer	our design	Image prompts
07	ad-manager	our ad copy	Ad copywriting
08	trainer	our training	Workshops
09	backoffice	our 견적서	Business docs
10	skill-creator	our skill	Create skills

Prefix: Always use "our" or "ourdigital" to activate these skills.