our-claude-skills/custom-skills/_ourdigital-shared/claude-ai-export/ourdigital-skills-bundle.md

---
name: ourdigital-skills-bundle
description: |
  Complete OurDigital Skills package with 10 skills for brand, content, production, and business workflows.
  Triggers (ourdigital or our prefix):
  - "our brand", "our blog", "our journal", "our research"
  - "our document", "our design", "our ad copy", "our training"
  - "our 견적서", "our skill"
---

# OurDigital Skills Bundle for Claude.ai

This file contains all 10 OurDigital skills for use in Claude.ai Projects.

**Activation**: Use "ourdigital" or "our" prefix to trigger skills.

---

## 1. OurDigital Brand Guide

**Triggers**: `our brand guide`, `our 브랜드 가이드`, `our 톤앤매너`

### Brand Identity
- **Name**: OurDigital Clinic
- **Tagline**: 우리 디지털 클리닉 | Your Digital Health Partner
- **Mission**: 디지털 마케팅 클리닉 for SMBs

### Core Values
| 가치 | English | 메타포 |
|------|---------|--------|
| 데이터 중심 | Data-driven | 정밀 검사 |
| 실행 지향 | In-Action | 실행 가능한 처방 |
| 지속 성장 | Sustainable Growth | 정기 검진 |

### Writing Style
- **Korean**: 분석적 + 개인적, 철학-기술 융합
- **English**: Reflective, poetic, paradox as device
- **Fonts**: Poppins (headings), Lora (body)
- **Colors**: Primary #1a1a2e, Accent #4ecdc4

---

## 2. OurDigital Blog

**Triggers**: `our blog`, `our 블로그`, `our 한국어 포스트`

### Channel
- **URL**: blog.ourdigital.org
- **Language**: Korean (전문용어 영문 병기)
- **Tone**: Analytical & Personal, Educational
- **Length**: 1,500-3,000자

### Structure
```
제목 (SEO 키워드 포함)
├── 도입부 (hook + 핵심 질문)
├── 본문 (3-5 섹션)
│   ├── 소제목 + 본문
│   └── 데이터/인용 포함
├── 결론 (인사이트 + 열린 질문)
└── CTA (optional)
```

### Style Tips
- 역설(Paradox) 활용: "~하면서 동시에 ~하다"
- 수사적 질문으로 참여 유도
- 우울한 낙관주의: 불안 인정 + 희망 제시

---

## 3. OurDigital Journal

**Triggers**: `our journal`, `our English essay`, `our 영문 에세이`

### Channel
- **URL**: journal.ourdigital.org
- **Language**: English
- **Tone**: Conversational, Poetic, Reflective
- **Length**: 1,000-2,000 words

### Writing Characteristics
- **Philosophical-Technical Hybridization**: Tech + human implications
- **Paradox as Device**: Illuminate through tensions
- **Melancholic Optimism**: Clear-eyed hope

### Structure
```
Opening (hook with scene/question)
├── Body (weaving narrative + analysis)
│   ├── Personal observation
│   ├── Cultural/technical context
│   └── Philosophical reflection
└── Closing (open question, not conclusion)
```

---

## 4. OurDigital Research

**Triggers**: `our research`, `our 리서치`, `our deep research`

### Workflow
1. **Discovery**: Clarify topic, audience, depth
2. **Planning**: Generate research questions (3-5 primary)
3. **Research**: Multi-source investigation
4. **Synthesis**: Research paper with findings
5. **Archive**: Save to Notion "Working with AI"
6. **Output**: Optional blog draft

### Research Plan Template
```
Primary Questions:
1. [Core question about topic]
2. [Supporting question]
3. [Trend/future question]

Source Strategy:
- Web search: [keywords]
- Notion: [past research]
- Industry reports: [sources]

Deliverables:
- Research paper
- Notion archive
- Blog draft (optional)
```

---

## 5. OurDigital Document

**Triggers**: `our document`, `our 발표자료`, `our presentation`

### Workflow
1. Extract content from Notion
2. Synthesize key topics
3. Plan slide structure
4. Generate presentation
5. Apply OurDigital branding

### Presentation Types
| Type | Slides | Focus |
|------|--------|-------|
| Executive | 3-5 | High-level findings |
| Research | 10-20 | Detailed analysis |
| Meeting | 5-10 | Agenda-driven |

### Slide Structure
```
Title Slide → Agenda → Content (1-3 per topic) → Summary → Next Steps
```

---

## 6. OurDigital Designer

**Triggers**: `our design`, `our 썸네일`, `our image prompt`

### Philosophy
OurDigital images are visual philosophy—abstract metaphors over literal representations.

### Visual Approach
| Topic | Strategy | Colors |
|-------|----------|--------|
| Technology | Organic-digital hybrids | Cool blues |
| Social | Network patterns | Desaturated |
| Philosophy | Zen space | Monochrome + accent |

### Prompt Template
```
Create [style] featured image, 1200x630px.
Visual concept: [metaphor description].
Atmosphere: [mood].
Colors: [palette with accent].
Composition: Abstract, 20%+ negative space.
Avoid: Stock aesthetics, literal interpretation.
```

### Metaphor Shortcuts
- Algorithm → Constellation patterns
- Identity → Layered masks
- Network → Root systems
- Time → Spirals, sediment layers

---

## 7. OurDigital Ad Manager

**Triggers**: `our ad copy`, `our 광고 카피`, `our keyword`

### Google Ads Format
```
Headline 1: [30 chars] - Keyword + value
Headline 2: [30 chars] - Benefit
Headline 3: [30 chars] - Differentiator
Description 1: [90 chars] - Expand value
Description 2: [90 chars] - CTA + urgency
```

### Naver Format
```
제목: [25자] - 키워드 + 가치
설명: [45자] - 혜택 + 행동 유도
```

### Copy Formulas
- **PAS**: Problem → Agitate → Solution
- **FBP**: Feature → Benefit → Proof
- **QAA**: Question → Answer → Action

---

## 8. OurDigital Trainer

**Triggers**: `our training`, `our 워크샵`, `our 교육`

### Domains
- Data Literacy, AI Literacy
- Digital Marketing (SEO, GTM)
- Brand Marketing

### Workshop Templates

**2-Hour**
```
00:00-00:10  Ice-breaker
00:10-00:50  Module 1
00:50-01:00  Break
01:00-01:30  Module 2 + Practice
01:30-01:50  Activity
01:50-02:00  Wrap-up
```

**Half-Day (4 Hours)**
```
09:00-09:20  Opening
09:20-10:20  Module 1
10:20-10:30  Break
10:30-11:30  Module 2
11:30-12:00  Practice
12:00-12:30  Module 3
12:30-13:00  Closing
```

### Evaluation
- Level 1: Reaction (만족도)
- Level 2: Learning (지식 습득)
- Level 3: Behavior (현업 적용)
- Level 4: Results (성과 개선)

---

## 9. OurDigital Backoffice

**Triggers**: `our 견적서`, `our proposal`, `our quote`

### Document Types
1. **Quote (견적서)**: Pricing summary
2. **Proposal (제안서)**: Detailed offering
3. **Contract (계약서)**: Agreement framework ⚠️ Legal review required
4. **Cost Analysis**: ROI justification

### Quote Structure
```
문서번호: OD-QUOTE-YYYY-NNN
발행일: YYYY-MM-DD

서비스 항목 (표)
합계 (소계 + VAT)
결제 조건 (50/50)
프로젝트 일정
포함/미포함 사항
```

### Service Pricing Reference
| Service | Price Range |
|---------|-------------|
| SEO Audit | 300-500만원 |
| GTM Setup | 200-400만원 |
| Monthly SEO | 150-300만원/월 |
| Workshop | 100-200만원 |

---

## 10. OurDigital Skill Creator

**Triggers**: `our skill create`, `our 스킬 만들기`

### Suitability Criteria
- Clear trigger conditions
- Focused scope (1-3 functions)
- Reusable resources
- Domain-specific knowledge
- Clear boundaries

### Skill Structure
```
XX-ourdigital-skillname/
├── code/SKILL.md
├── desktop/SKILL.md
├── shared/references/
├── docs/CHANGELOG.md
└── README.md
```

### YAML Frontmatter Template
```yaml
---
name: ourdigital-skillname
description: |
  [Purpose]
  Triggers (ourdigital or our prefix):
  - "our [keyword]", "ourdigital [keyword]"
version: "1.0"
author: OurDigital
---
```

---

## Quick Reference

| # | Skill | Trigger | Purpose |
|---|-------|---------|---------|
| 01 | brand-guide | `our brand` | Brand standards |
| 02 | blog | `our blog` | Korean posts |
| 03 | journal | `our journal` | English essays |
| 04 | research | `our research` | Research prompts |
| 05 | document | `our document` | Presentations |
| 06 | designer | `our design` | Image prompts |
| 07 | ad-manager | `our ad copy` | Ad copywriting |
| 08 | trainer | `our training` | Workshops |
| 09 | backoffice | `our 견적서` | Business docs |
| 10 | skill-creator | `our skill` | Create skills |

**Prefix**: Always use "our" or "ourdigital" to activate these skills.