Andrew Yim
f27fb7a2c4
Some checks failed
Verify Skills / verify-skills (push) Has been cancelled
Import two skills authored in Claude Cowork: jamie-copy-trimmer as a root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer with full D.intelligence Agent Corps packaging (code/desktop/shared, agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79 block. Bumps the corps roster count to 9 agents + 1 meta-agent across all sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds .claude/commands wrappers and ~/.claude/skills symlinks so both are usable. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
32 lines
1.8 KiB
Markdown
32 lines
1.8 KiB
Markdown
---
|
|
description: D.intelligence campaign/promotion planning as a 3-gate process (cross-brand)
|
|
---
|
|
|
|
# D.intelligence Campaign Designer
|
|
|
|
Plans campaigns, promotions, events, and launches as a 3-gate process -- Discovery & Debate → Brief → Plan -- instead of jumping straight to a finished document. Draft & Wait autonomy: each gate stops for explicit approval. Not D.intelligence-exclusive -- works for any brand.
|
|
|
|
## Triggers
|
|
- "campaign plan", "plan a promotion", "캠페인 설계"
|
|
- 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획
|
|
|
|
## The 3 Gates
|
|
1. **Discovery & Debate** -- agree ONE primary objective; steelman + devil's-advocate debate; pre-mortem; 1-3 reference cases; effects as hypotheses. → `shared/templates/gate1-decision-log.md`
|
|
2. **Brief** -- objective, audience, offer, message, tone, channel; outcome metrics across 4 tiers. → `shared/templates/gate2-campaign-brief.md`
|
|
3. **Plan** -- full plan, handed off to `marketing:campaign-plan` + `doc-generator`; all risk/compliance consolidated in one closing "준비 점검 사항" section. → `shared/templates/gate3-plan-outline.md`
|
|
|
|
## 4-Tier Outcome Framework
|
|
Awareness/cognitive → Qualitative (name the brand asset) → Relationship/advocacy → Quantitative conversion (label as hypothesis if no baseline)
|
|
|
|
## Cross-Brand Routing
|
|
| Brand | Copy & tone | Compliance |
|
|
|---|---|---|
|
|
| D.intelligence | dintel-brand-editor (#71) | dintel-brand-guardian (#70) |
|
|
| Jamie | jamie-copy-trimmer (48) | jamie-brand-audit (41) |
|
|
| OurDigital | ourdigital-ad-manager (07) | ourdigital-brand-guide (01) |
|
|
|
|
## Guardrails
|
|
- Never advance a gate without explicit user approval
|
|
- Never commit pricing/quantitative targets without a baseline -- label as hypothesis
|
|
- Mark gaps `[확인]` instead of inventing facts
|