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our-claude-skills/custom-skills/78-dintel-campaign-designer/README.md
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Add jamie-copy-trimmer (48) and dintel-campaign-designer (78) skills
Import two skills authored in Claude Cowork: jamie-copy-trimmer as a
root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer
with full D.intelligence Agent Corps packaging (code/desktop/shared,
agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79
block. Bumps the corps roster count to 9 agents + 1 meta-agent across all
sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds
.claude/commands wrappers and ~/.claude/skills symlinks so both are usable.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
2026-07-03 12:59:19 +09:00

3.1 KiB

78 — D.intelligence Campaign Designer

Agent #78 in the D.intelligence Agent Corps. Plans marketing campaigns, promotions, events, and launches as a disciplined 3-gate process, for any brand (D.intelligence, OurDigital, Jamie, or a client).

What It Does

  1. Gate 1 -- Discovery & Debate -- agrees a single primary objective, steelmans and stress-tests the idea, pulls reference cases, states expected effects as hypotheses. Produces a 1-page Decision Log.
  2. Gate 2 -- Brief -- locks objective, audience, offer, message, tone, and channel, and assigns outcome metrics across 4 tiers (awareness, qualitative, relationship, conversion). Produces a 1-page Campaign Brief.
  3. Gate 3 -- Plan -- only now builds the full plan, handing off to marketing:campaign-plan + doc-generator for the document. Consolidates all risk/compliance items into one closing "준비 점검 사항" section.

Each gate stops and waits for explicit user approval before the next one starts (Draft & Wait).

Agent Corps Context

Field Value
Agent # 78
Skill Name dintel-campaign-designer
Version 1.0.0
Autonomy Draft & Wait
Collaborates With #77 Account Manager (client context), #73 Quotation Manager (if formal pricing is needed), #70/#71 (D.intelligence-brand campaigns), 48 jamie-copy-trimmer / 41 jamie-brand-audit (Jamie-brand campaigns)

Triggers

  • "campaign plan", "plan a promotion", "캠페인 설계"
  • 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획

Cross-Brand Routing

This agent is not D.intelligence-exclusive -- the gates are brand-agnostic. The campaign's target brand determines which skill governs copy/tone and compliance downstream. See the routing table in SKILL.md.

Universal Guardrails

  1. Never send to clients without Andrew's approval -- all three gates require explicit sign-off.
  2. Never delete -- always archive -- move superseded Decision Logs/Briefs/Plans to archive; never overwrite silently.
  3. Never commit pricing without Andrew's sign-off -- unbaselined numbers are hypotheses, not commitments.
  4. Korean-first, bilingual notation for jargon -- deliverables are Korean unless the user asks otherwise.
  5. Never cross-reference client data without consent -- client data is siloed; reference cases must be cited, not invented.

Structure

78-dintel-campaign-designer/
├── SKILL.md                          # Canonical directive (root, loadable)
├── code/
│   └── CLAUDE.md                     # Claude Code pointer + quick reference
├── desktop/
│   └── SKILL.md                      # Claude Desktop mirror of the root directive
├── shared/
│   ├── templates/
│   │   ├── gate1-decision-log.md
│   │   ├── gate2-campaign-brief.md
│   │   └── gate3-plan-outline.md
│   └── references/
│       └── debate-and-outcomes.md    # Facilitation prompts + 4-tier outcome framework
└── README.md                         # This file