Andrew Yim
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Import two skills authored in Claude Cowork: jamie-copy-trimmer as a root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer with full D.intelligence Agent Corps packaging (code/desktop/shared, agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79 block. Bumps the corps roster count to 9 agents + 1 meta-agent across all sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds .claude/commands wrappers and ~/.claude/skills symlinks so both are usable. Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
59 lines
3.1 KiB
Markdown
59 lines
3.1 KiB
Markdown
# 78 — D.intelligence Campaign Designer
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**Agent #78** in the [D.intelligence Agent Corps](../_dintel-shared/README.md).
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Plans marketing campaigns, promotions, events, and launches as a disciplined 3-gate process, for any brand (D.intelligence, OurDigital, Jamie, or a client).
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## What It Does
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1. **Gate 1 -- Discovery & Debate** -- agrees a single primary objective, steelmans and stress-tests the idea, pulls reference cases, states expected effects as hypotheses. Produces a 1-page Decision Log.
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2. **Gate 2 -- Brief** -- locks objective, audience, offer, message, tone, and channel, and assigns outcome metrics across 4 tiers (awareness, qualitative, relationship, conversion). Produces a 1-page Campaign Brief.
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3. **Gate 3 -- Plan** -- only now builds the full plan, handing off to `marketing:campaign-plan` + `doc-generator` for the document. Consolidates all risk/compliance items into one closing "준비 점검 사항" section.
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Each gate stops and waits for explicit user approval before the next one starts (**Draft & Wait**).
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## Agent Corps Context
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| Field | Value |
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|-------|-------|
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| Agent # | 78 |
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| Skill Name | `dintel-campaign-designer` |
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| Version | 1.0.0 |
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| Autonomy | Draft & Wait |
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| Collaborates With | **#77 Account Manager** (client context), **#73 Quotation Manager** (if formal pricing is needed), **#70/#71** (D.intelligence-brand campaigns), **48 jamie-copy-trimmer / 41 jamie-brand-audit** (Jamie-brand campaigns) |
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## Triggers
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- "campaign plan", "plan a promotion", "캠페인 설계"
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- 캠페인 기획, 프로모션 기획, 기획안 만들어, 이벤트 기획
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## Cross-Brand Routing
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This agent is not D.intelligence-exclusive -- the gates are brand-agnostic. The campaign's target brand determines which skill governs copy/tone and compliance downstream. See the routing table in `SKILL.md`.
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## Universal Guardrails
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1. **Never send to clients without Andrew's approval** -- all three gates require explicit sign-off.
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2. **Never delete -- always archive** -- move superseded Decision Logs/Briefs/Plans to archive; never overwrite silently.
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3. **Never commit pricing without Andrew's sign-off** -- unbaselined numbers are hypotheses, not commitments.
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4. **Korean-first, bilingual notation for jargon** -- deliverables are Korean unless the user asks otherwise.
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5. **Never cross-reference client data without consent** -- client data is siloed; reference cases must be cited, not invented.
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## Structure
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```
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78-dintel-campaign-designer/
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├── SKILL.md # Canonical directive (root, loadable)
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├── code/
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│ └── CLAUDE.md # Claude Code pointer + quick reference
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├── desktop/
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│ └── SKILL.md # Claude Desktop mirror of the root directive
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├── shared/
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│ ├── templates/
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│ │ ├── gate1-decision-log.md
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│ │ ├── gate2-campaign-brief.md
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│ │ └── gate3-plan-outline.md
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│ └── references/
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│ └── debate-and-outcomes.md # Facilitation prompts + 4-tier outcome framework
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└── README.md # This file
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```
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